Industry Landscape | 5J Powertech

The Market Opportunity

Across Asia, the power bank rental industry has rapidly matured. Countries such as China, Thailand, and Japan have proven its long-term viability, with millions of users adopting rental solutions as part of their daily lives.

In Malaysia and Indonesia, however, the industry is still at an early stage — creating a rare first-mover advantage. This market gap positions us to lead the category by combining international best practices with localised strategies.

Why Now?

Rising Digital Dependency: Young people spend more than 6 hours daily on their smartphones, creating a constant need for charging solutions.
Lifestyle-Centric Locations: Universities, shopping malls, and entertainment hubs are ideal adoption zones where demand for on-the-go charging is highest.
Advertising Innovation: Rental machines are more than utilities — they are media assets, reaching audiences in spaces where traditional advertising struggles.
Data as Currency: Beyond rentals and media, youth data insights are becoming a critical driver for product development, marketing, and innovation.

By addressing all four factors, we are creating a holistic business model that captures revenue today while preparing for the digital ecosystem of tomorrow.