Global Market Expansion

Global Market Expansion

With the world increasingly dependent on mobile devices, the shared power bank model is emerging as more than a convenience – it’s becoming essential. In 2025, the shared power bank industry is experiencing rapid growth, underpinned by rising smartphone penetration, demand for on-the-go charging, and the expanding footprint of urban mobility and public spaces.

Market Size & Forecasts

According to a recent report, the global shared power bank rental services market was valued at around USD1.5 billion in 2024 and is projected to reach about USD5.2 billion by 2033, with a compound annual growth rate (CAGR) of around 15.2%.
Another study estimates the shared power bank market to be USD1.56 billion in 2025, growing to about USD4.23 billion by 2032, with a CAGR of 15.3% during that period.

These numbers suggest the shared power bank rental segment is outpacing growth in the broader power bank market, which includes owned portable chargers; for comparison:

The overall portable power bank (non-shared) market was valued at about USD12.2 billion in 2024, projected to grow to USD21.3 billion by 2033, at a CAGR of 6.1%.
In 2024, the global power bank market (including owned units) was also reported as USD18.59 billion, with projections to reach USD31.93 billion by 2029, with a CAGR around 12.1%.

Regional Trends & Market Drivers

The Asia-Pacific region leads in shared power bank adoption. One report estimates that Asia Pacific will hold more than 51.7% market share in 2025 for the shared power bank market.
Key drivers include high smartphone penetration, urban density, public infrastructure (e.g., transit hubs, malls, campuses), and changing user behaviour – youth especially demanding connectivity and ease of charging on-the-go.
Innovation is accelerating: Fast-charging, multiport designs, IoT integration, docking stations, and seamless rental-return through apps are becoming expectations rather than luxuries.

Competitive Landscape

In China, shared power bank services are more mature. For example, in 2022, the industry size was reported to be 10 billion yuan, which by 2023 had rebounded and was projected to rise to close to 17 billion yuan.
Major players globally are investing not just in device deployment but in backend tech – app-based rental systems, payment platform integrations, SaaS for operations & logistics, IoT monitoring.

Outlook: 2025 and Beyond

Despite the challenges, the shared power bank sector appears well-positioned for significant growth. Key indicators:

Providers who build robust networks in campuses and key retail / transit hubs will capture user behaviour early, creating habitual usage.
Leveraging media and advertising on machine panels, app platforms, and through data insights offers high-margin revenue streams.
Geographic expansion – both within developing markets with underserved shared charging infrastructure (e.g., Malaysia, Southeast Asia) and in mature economies where premium or convenience niches exist – will be a major engine of growth.

Conclusion

The shared power bank industry is far from saturated. With strong tailwinds from user behaviour, technological innovation, and demand for mobility and connectivity, now is a strategic moment for companies entering or scaling in this space. Success in 2025 and beyond will depend on operational excellence, smart partnerships, innovation in hardware & media, and a lens on sustainability and user trust.